The Authentic Brand Studio | Customer Research & Website UX
Customer Research & Website UX

Understand your customers.
Improve their experience.

Customer interviews and website UX reviews for product teams, e-commerce brands, and service businesses. Get clear findings and practical recommendations to inform your next product or website decision.

Customer interviews and website UX reviews for product teams, e-commerce brands, and service businesses. Get clear findings and practical recommendations to inform your next product or website decision.

Taylor Rachelle, The Authentic Brand Studio
Experience
  • Over 7 years of experience across UX research and product management
  • Master’s in Communication & Technology, Georgetown University
  • Consumer-brand founder
Services
01

Customer Interviews & Insights

A focused qualitative study to understand customer needs, experiences, and decisions, built around a question your team needs to answer.

Support can include
  • Research planning.
  • Interview-guide development.
  • Customer interviews.
  • Analysis of recurring themes and differences between participants.
  • Findings supported by customer quotes.
  • What the findings mean for your decision.
  • A presentation and discussion of findings.

Scope is agreed around the question, participant access, timeline, and team needs.

Ask about interview projects →
02

Website UX & Functionality Review

I review selected website journeys for confusing steps, unclear language, broken links, and observable functionality issues, then provide documented findings and prioritized recommendations.

Reviews can focus on exploring a product, submitting an inquiry, booking a service, or navigating a purchase flow.

Pages, journeys, devices, browsers, and testing permissions are agreed during scoping. Retesting can be scoped separately.

Ask about website reviews →
03

Ongoing research & review support

For teams with recurring customer questions or regular website changes, I offer scoped ongoing support.

That can include customer interviews, analysis and findings discussions, reviews of updated website journeys, and retesting of documented fixes.

We agree on priorities, capacity, and deliverables in advance.

Ask about ongoing support →
Who I support

E-commerce and consumer brands

Understand what matters to customers and review how your website helps them discover products, understand their value, and navigate key purchase steps.

Service businesses

Understand prospective and existing clients, and identify friction in how people explore services, submit an inquiry, or book a next step.

Product teams and agencies

Add qualitative research and website-review capacity to support customer-facing decisions.

Taylor Rachelle
About

A research foundation. A product-informed perspective.

I bring over seven years of experience across UX research and product management, including work in regulated corporate environments, and a master’s degree in Communication & Technology from Georgetown University.

My work has centered on understanding customer needs and translating them into product decisions, requirements, and experience improvements. I’m now bringing that background into focused customer research and website UX support through The Authentic Brand Studio.

Alongside my corporate experience, I’ve supported consumer businesses with brand strategy and digital experiences and developed my own consumer-product brands. That gives me an additional perspective on how businesses communicate their value and connect with customers.

Much of my research experience comes from internal corporate work that I cannot share publicly. I’m happy to discuss my approach and relevant experience while respecting confidentiality.

Process

How we work together

  1. 01

    Clarify the question.

    We discuss the decision you’re making or the website journey you want to review.

  2. 02

    Agree on the scope.

    We define the approach, access requirements, deliverables, and timeline.

  3. 03

    Investigate.

    I conduct the agreed interviews or website review.

  4. 04

    Turn findings into next steps.

    You receive documented findings, their implications for your question, and recommendations where appropriate. We discuss what to address next and what may need further investigation.

After delivery

Findings are prepared for the people who need to act on them, whether that’s your product team, designer, developer, or business owner. A follow-up discussion or review of completed changes can be scoped separately.

FAQ

Frequently asked questions

Can we work together on an ongoing basis?+

Yes. Ongoing support is scoped around recurring research questions or website changes, with agreed capacity and deliverables.

Do you implement website fixes?+

My core service is research, review, and recommendations. Development, CRM setup, and automation are not included.

How are interview participants recruited?+

Recruitment responsibilities, participant criteria, and any incentives are agreed during scoping.

Can you share previous corporate research?+

Much of my previous work is confidential. I can discuss my approach and relevant responsibilities within those boundaries.

How is pricing determined?+

Pricing is based on the agreed question, scope, access requirements, and deliverables.

Inquiry

Let’s discuss what you need.

Tell me a little about your business and the customer question or website journey you want help with.

Please do not include confidential customer information or sensitive account details.

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